![]() Secured collateral releases and executed sale/leasebacks, renegotiated debt terms, and obtained unsecured debt. Debt sourced $600K in working capital financing and conducted regular performance analysis of investment options and processes for smooth flow of business.Sourced funding by presenting a 3-year income model, business plan, and performance analysis to prospective equity investors, commercial banks, and leasing companies. Debt refinanced $1.7M to secure more favorable contract terms. Established financial policies and procedures managed financial reporting and monitoring compliance. Oversaw the day-to-day financial activities including accounts payable, accounts receivable, and payroll. Established effective PR strategy resulting in 25% more press coverage and increased consumer interest and sales. ![]() Planned and executed POS promotions, sales staff competitions/incentive programs for retail partners/chains.Successfully rolled out a campaign featuring authentic and relatable people instead of fashion models.Launched new website and B2B platform for sales representatives, retail partners/concessions saving $300K annually.Directed Marketing initiatives with licensee partners and manage the store as well as retail partner promotions. ![]()
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